Handy
Tip : Promoting your website with little or no advertising
dollars is still possible with free Internet marketing techniques.
Your website promotion strategy will have a better chance of being
a success if you incorporate a few different methods into your
overall plan.
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Website
Promotion Strategy: Quick
tips
How to get more visitors to your website?
One of the most popular questions we receive here at Hypergurl is "How
do I get more visitors to my site?" Obviously this is easier to do
if you have an endless supply of cash. With little or no advertising dollars
behind you, it's not impossible, it just takes more time and effort.
1. Register your own Domain Name and give Free
hosting the flick
Free
hosting is ok for personal sites but if your serious about getting visitors
or promoting your business, then getting your own domain
name and paying for hosting,
gives your site added credibility.
Long url's, pop up ads and
slow loading pages detract from the quality of your site.
Looking successful is important.
It also helps you get listed
higher in search results which means more visitors. Make sure the name
you pick is a logical name pertaining to the subject matter of your site
and isn't too long to remember or easy to misspell.
2. Submit Your Site to Search Engines
After you have your meta tags in place, submitting your site to search
engines yourself, always gives the best results. Read our report on Understanding Meta Tags
to learn how to make them effective for search engines to start with.
Think it's sufficient to submit your site only to the few "major" search
engines? Think again! While the larger engines admittedly make up MOST
of the traffic you'll receive, smaller engines still make up nearly 10%.
Can you afford to lose out on THAT much business simply because you didn't
take the time to submit your site EVERYWHERE!?! Probably not!
For that reason, we suggest visiting ALL engines and adding your
site everywhere.
Targetted
traffic is even more important when selling your products online,
so consider using a "pay per click" search engine, such as Kanoodle.com
Using the "pay per click" method, your visitor is definitely
looking for the product you sell to buy, therefore the chance of a sale
from that visitor is greatly improved and the cost can be as little as
one cent per click.
This does not have to cost a fortune as you set the maximum amount to
be spent in line with your budget and stipulate how much per click that
you pay.
3.
Offline Advertising:
Don't forget that offline
advertising for your website is just as important as what you do online and can
bring your website valuable traffic. You don't need to spend thousands of dollars.
Just a few dollars invested in the right areas can return huge dividends.
A cheap and effective way
to advertise your website address is with the use of car stickers.
People will often read promotional advertising such as back window stickers
and bumper stickers of the car in front, when driving or waiting at stop
lights. Place a sticker on your own car and give some to your friends.
You should also include your
url and email address on all personal and company correspondence, letters
and business cards. Use this medium to it's fullest extent.
4. Start A Newsletter
:
Newsletters
bring customers back to your site on a regular basis. Every webmaster
should offer a way for surfers to sign up for a regular email notice.
You can send specials, freebies or even site updates notices. The key
is to keep in touch with the people you manage to get to your site. It's
hard work getting traffic, don't let them leave without offering to stay
in touch! If your webhost
doesn't supply you with one then you can start your own free mailing list
at Topica.
5. Message boards and Guestbooks
Message boards and guestbooks are a great way to get your name out. Wherever
you see a guestbook, sign it. You can find a tutorial for leaving your
banner in a guestbook here at http://www.hypergurl.com/banner.html
Look for message boards which suit the content of your site and take an
honest part in their community. Say a kind word or help a fellow member
out and at the end of your post, include your url. Don't, however, go
into message boards only to promote, promote, promote, such as "Come
check out my site" This could have the reverse effect.
6. Banner exchanges and Webrings
Join banner exchanges and webrings which are similar to the content of
your site. Or start one of your own.
http://www.webring.org
7.
Be Creative
Your success at attracting repeat visitors is as important as attracting
first time visitors, so be creative about promoting your site to them.
An occasional contest giveaway, does wonders.
You could maybe include a scavenger hunt, where your visitors
find clues within the content of your site. It's a proven way
to get them to read important sections. Prizes may include one year advertising
on your site or in your banner exchange.
8. Change Content Often
Changing or adding content often also helps, as does making your
site more interactive with messageboards, chat
rooms, newsletters and email services.
9. Set your Automatic Email Signatures
Set your automatic email signatures. That way your url
will be displayed on every outgoing email you send. The more people see
your url, the greater the chance they'll visit.
10.
Check our blog
out often for new ideas
Our
weblog for
webmasters has a category specifically for discussing visitor
traffic ideas. Recent ideas include social bookmarking, video and company
jigsaw promotion.
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