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Cross Promoting With Recommendations
By
Shelley Lowery
Cross promoting is a powerful technique used by many Internet marketers
to increase the exposure of their products, services or publications. You
simply decide what type of promotional exchange you would be interested
in and contact fellow marketers to discuss an exchange.
The most effective
technique used in cross promotions is recommendations. By providing each other
with a personal recommendation you can increase your response rates tremendously.
Here are some popular cross promoting techniques you can use to boost your
business:
Increase
you website traffic
Swap links with similar sites but give the link
visable exposure. Don't recriprocate links with sites that bury your links in
a directory or links page! Link Exchanges Exchange links with web sites
similar to yours, but not in competition. Many Search Engines are now utilizing
a new system that tracks and ranks sites according to the number of links pointing
to a particular web site. By exchanging links with similar web sites, you will
not only increase your Search Engine ranking, but you will also increase your
web site traffic.
Ezine Ad Swaps
Exchange subscription ads with
other ezine publishers. Ezine advertising is one of the best forms of advertising
on the Internet. By swapping ads with fellow ezine publishers, you can run your
ad in other publications free of charge.
Subscription
Exchanges
Exchange subscription information with fellow ezine publishers.
Provide recommendations within your ezine's welcome message, thank you page and
even on your multiple subscription ezine form.
Ezine
Column Swaps
Partner with a similar publication and provide content for
each other. This may be a weekly tips column, question and answer column or whatever
you'd like.
Byline Exchanges
Write articles and allow them
to be freely published. Exchange byline information with fellow writers and provide
recommendations.
With each article you write you are entitled to include
your author bylines. Bylines are nothing more than an advertisement for you, your
web site, products or services.
Instead of including your standard bylines,
use half of the space for yourself and the other half to promote the writer you've
partnered with.
Signature Exchanges
A signature or SIG file
is a few lines of information about your business at the bottom of any form of
Internet communication. Exchange SIG file information with other marketers and
provide recommendations.
Ebook Exchanges
Partner with fellow Internet marketers and create free ebooks to freely distribute.
The ebook should mutually benefit and promote both of you while providing valuable
information for your visitors.
Private Web Rings
Set up a private
web ring and partner with web sites that are similar to yours, but not in competition.
Provide recommendations for each site within your ring.
Ride Alongs
A ride along is any extra information (advertisements) sent along with a
direct mailing. You can use this same technique with any ezine solo mailings you
may run by including an exchange recommendation within your mailing. In addition,
you can include recommendations within your thank you letters you send out when
you deliver your products.
Upsells
An upsell is used when your
customer is in the process of ordering your product. Another product is introduced
for a small additional cost just as you're closing the sale. This technique is
used with many infomercials when the customer calls in their order. The operator
will introduce an additional product for a minimal extra charge. You can use this
same technique on your order page. Trade product recommendations with fellow marketers.
...Give
something for free... Nothing attracts as good as FREE
OFFER... Free Bonus Free bonuses are used as an incentive
to increase sales. Provide and exchange bonuses with other marketers. This technique
will not only increase your sales, but will also promote your products and services.
Forum and List Moderation
Trade forum or list moderation duties.
Partner with similar web sites or lists and share in the moderation duties. Place
short BIOS with links at the top of the forum or within each list post.
A quality recommendation will pull a much higher response rate than just a link
or banner. Cross promote with individuals you truly respect and believe in, as
your professional reputation is on the line.
Cross promotions provide
Internet marketers with a powerful way to reach new potential customers. There
is power in number, so get out there and start cross promoting!
Copyright © 2000 All
rights reserved
About the Author
Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
Subscribe to Syndicator Etips for fresh, original articles to
assist you in Web Design, Internet Marketing & Ecommerce
http://www.web-source.net
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