Website Design Tips - Hypergurl

Web site promotion tools

Many of you may have already read our website promotion page where we discussed ideas for attracting more visitors to your web site. In this article we discussed search engines, newsletters, message boards, guestbooks, banner exchanges, webrings as well as offline advertising. Since then a whole new range of web site promotion tools have come online. Here we will discuss a few of them that are handy to have in your webmaster toolbox:

Back Link Analyzer

Reciprocal linking between similar web sites is one of the best ways to to promote your site. Back Link Analyzer is a web site promotion tool that allows you to check what websites are linking back to yours. The great thing about this free software is that it allows you to also see the exact text websites are using to back link, as well as their Google Page Rank and Alexa ranking. Why is this useful?

For reciprocal links to be used efficiently, it is best if the two sites are similar in both their Google Page Rank and Alexa Rank. For example, if a website asks you to reciprocate links with them and your site is high on both Google and Alexa while theirs is just starting out, it may not be in your best interest to accept the offer. Your overall aim should be to have high ranking sites linking back to you. Back Link Analyzer is also helpful once you've accepted an offer to double check later on if the website is still keeping to its word and hasn't deleted your link. After all, why would you keep recommending visitors to them if they have stopped linking back to you?

Digg Button Generator

Digg is a social search database where the content is added to by its members. The first step in advertising your web site through Digg is to include Digg buttons on your webpages so members can digg your site. Digg Button Generator makes this process as easy as possible to have you up and running in no time.

Promote your web site with Video

Many webmasters are finding advantages to promoting their web sites through online video services such as Google Video or You Tube. Lets say for example your web site is about holidays. You could take some video footage of your holidays and place it on Google Video along with a text link to your web site address. That way when someone views your video they can also click the link to enter your website. One site I've seen that does this effectively is TourBookings.com.au You can see an example of how they implement Google Video to help promote their website here. It doesn't matter what the content of your web site, with a little imagination, it can be placed onto video to share with others.

Promote your web site with Jigsaws

Jigsaws? Yes jigsaws can be a great web site tool to help promote your site. For example, if your site is about flowers, then make a flower jigsaw that contains a link to your site. Chances are, if a person is interested in downloading and playing with a flower jigsaw, then they would be interested in your website as well. One site that does this well is ITExpressions.com . I now hear you asking, "but how do I make a jigsaw?". This is as easy as drag and drop with Jigsaw Puzzle Promo Creator.

If you have a favorite web site promotion tool you'd like to share feel free to leave the URL in your comments.