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Tip: Google
AdSense makes selling advertising space easy, as they handle everything
for you. With access to a database of 100,000 advertisers, you'll
never have to worry about finding advertisers for your website
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Google AdSense Rewards Content with Advertising Revenue
If you've been looking for an easy
way to increase your website's revenue, Google AdSense may be your answer.
Google AdSense is a phenomenal new advertising revenue program that is taking
the Internet by storm. It was specifically designed to enable content rich
sites to increase their advertising revenue simply by displaying Google
AdWords ads.
The concept is simple.
If you have a quality site that provides content, such as articles, you
may qualify to display Google AdWords text ads on your web pages. If your
site is approved, you will receive a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that
the ads that display on your web pages are relevant to your content. They
scan each page to determine what your page is about and display the ads
accordingly. This will increase your click-through rate considerably, as
relevant text ads combined with quality content are highly effective.
Although the AdSense program
is free to apply, your site will be reviewed and must be approved in order
to begin displaying the ads.
As there have been many sites
turned down, you'll need to ensure your site meets Google's criteria prior
to applying. You can find the guidelines at the following web address:
https://www.google.com/adsense/policies
They're basically looking
for quality sites offering content. The keywords here are "quality and
content." If your site is under construction, loaded with advertising
and/or broken images and links, don't even waste your time applying, as
you won't be accepted. However, if you have a quality site and provide
your visitors with content, you will most-likely be accepted.
The more content pages you have, the more advertising revenue you can
make. It's really that simple. If you don't have your own content, there
is a wealth of content available on Internet completely free. Subscribe
to any of the following article announcement groups to receive new article
submissions each day:
Article Announce - All types of articles
AABusiness - Business oriented articles, including: Business, Ecommerce,
Sales, Networking, Business Communication, Internet Marketing, Promotion,
etc.
AAInternet - Internet oriented articles, including: Ebooks, Ezines,
Search Engines, Web Design, Web Development, Web Sites, etc.
AAHome - Home and Family oriented articles, including: Parenting,
Relationships, Cooking, Recipes, Crafts, Gardening, Home, etc.
AAHealth - Health and Fitness oriented articles, including both
physical and emotional health.
AAGeneral - General Interest oriented articles.
With your subscription to any of the above groups, you'll not only receive
new article submissions delivered to your email, but you'll also have
access to the archives which contain thousands of quality articles.
Visit the following web address for further information: http://www.web-source.net/articlesub.htm
Once you've located articles that are relevant to your website, simply
create a page for each. For example, if you find ten appropriate articles,
you can create ten new content pages in which you can display Google AdWords
ads. Not only will you be adding valuable content for your visitors, but
you'll also increase your website's traffic and revenue. It's a win-win
deal no matter how you look at it.
Once your site has been approved, you simply select the style of ads you'd
like to display and paste the code into your web pages where you'd like
the ads to display.
Although all of the ads are text ads, there are currently four layout
options to select from:
• Standard 468 x 60 banner format (displays up to 2 ads)
• Vertical 120 x 600 skyscraper ad (displays up to 4 ads)
• Horizontal 728 x 90 Leaderboard (displays up to 4 ads)
• 300 x 250 Inline rectangle (displays up to 4 ads)
Although all four ad styles can be effective, the "skyscraper" ads placed
toward the top right side of your page or the "Leaderboard" ads placed
at the top of the page generally will provide a higher click-through rate
than the other two styles.
However, each page is different and will produce different results. For
this reason, you may want to test your pages and display the style that
produces the highest click- through rate.
Once you begin displaying the ads on your website, you can visit Google
and log in to your account to see how the ads are performing. You can
view the number of impressions, clicks, click-through rate and your earnings.
If you're concerned about displaying ads that may compete with products
or services you're promoting, Google offers an option to filter out unwanted
ads. In addition, you can display the ads along with any affiliate programs
you may be promoting, as long as the ads don't look like Google ads.
Google AdSense is the hottest advertising revenue program on the Internet.
Isn't it about time you got paid for your content?
Copyright © Shelley Lowery
2003.
About the Author
Shelley Lowery is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
Subscribe to Syndicator Etips for fresh, original articles to
assist you in Web Design, Internet Marketing & Ecommerce
http://www.web-source.net
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